ST. LOUIS, MO — The average U.S. household spends around $1,700 per year on clothing and related items and for many U.S. consumers that number can easily hit 2-5 times that amount. Whether it’s keeping up with fashion trends, having fresh attire for work, or looking great for that upcoming wedding, we love to buy clothes. And let’s not talk about shoes!
That’s a lot of new items flowing into our closets, dressers and drawers. But are we spending too much? Are we buying the right items? Do they fit well with our current wardrobe? Hanger™, a new tech startup based in St. Louis, aims to help answer those questions and arm consumers with the tools and insights necessary to get the most out of the money we spend on clothing and accessories.
“Most people don’t know what they have in their closets beyond their 20-30 favorite items” says Daniel Evans, Founder and CEO of Hanger, “When people can sit with their tablet or laptop and see the entirety of their wardrobe without having to stand in their closet or dig through drawers, amazing things happen – people plan their outfits for the week, they start using more of what they own, they make donations that help others, and they make better decisions about what they buy.”
The better decisions, Evans says, come from greater visibility and GarbShare tools. “How many times have you been shopping and saw something you really liked only to come home and realize you have something very similar, if not exactly, the same? How many times have you bought something you really liked, then had to buy two or three other things in order to wear it? GarbShare lets you see how new items fit with your closet while you’re in the store or shopping online so you know how it fits with the rest of your closet.”
And Hanger has big plans for helping consumers understand how new items fit into their closet. They are currently working on patents for their GarbFit™ scoring technology that allows consumers to scan a potential purchase and receive a score on how well that item will fit in their wardrobe – even delivering potential items that pair well with the new item.
The scoring tool also has commercial implications according to the company’s CFO, Ed Kniep. “As the scoring system evolves and learns, we will be able to provide retailers with insights on items they are looking to put into their stores. If you are deciding what to put in your store in Nashville, wouldn’t it be nice to know how that item scores with consumer closets in the market?”
Having already raised $400,000 in angel funding, GarbShare plans to launch their app for the iPhone, iPad and desktop early this summer with an Android version to quickly follow. The company has plans to rollout its aggregated market intelligence product to retailers this fall.
“Right now we are 100% focused on utility – giving consumers the tools they need to manage their wardrobe – to make more efficient use of what you have and to make better decisions about what you buy.”
Hanger is a platform for tracking and sharing clothing and style inspiration within personal networks of friends and family. The Hanger app connects users with their friends’ closets and helps them discover the value that’s already hanging in their own wardrobe by applying data in real-time. Hanger makes users experts in their personal style and inspires confidence in what they wear. Founded in 2015, Hanger is headquartered in St. Louis, MO. Visit http://hanger.io for more information. Download the free Hanger app for iPhone at http://hanger.io/iphone and Android at http://hanger.io/android.
Here at Hanger, we love our Interns soooo much and we want you to love them, too! Meet Marisa Alu and McKenzie Clark – two college gals who are spending their fall hanging with our style crew. We asked each of them to describe themselves and answer a few questions so...read more
Here at Hanger, we love our Interns soooo much and we want you to love them, too! Meet Madeline Childs, Hannah Riley, and Olivia Bleeker – three college gals who are spending their summer hanging with our style crew.read more
Imagine being able to say “Alexa, ask Hanger to find a pair of shoes and a small purse to go with my Kate Spade dress for this weekend” and instantly getting recommendations from your favorite brands on your phone or nearest display.